This year marks the 22nd edition of World Book Day. The day is a registered charity on a mission to give every child and young person a book of their own. While it is celebrated on 23rd April in most countries, UK and Ireland celebrate it on 7th April. The day is also a celebration of authors, illustrators, and books but most importantly it’s a celebration of reading.
Designated by UNESCO worldwide as a celebration of books and reading, it is the biggest celebration of its kind in over 100 countries of the world. It’s all about getting kids closer to the books and authors they already love, and letting them discover more books and authors they’ll love every bit as much in the future.
The goal of the day is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own.
In the UK and Ireland, schools (including those nurseries and secondary schools that have specially registered to participate) were sent packs of Book Tokens and age-ranged World Book Day Resource Packs (age-ranged into Nursery/Pre-School, Primary and Secondary) full of ideas and activities, display material and more information about how to get involved in World Book Day.
Thanks to the generosity of National Book Tokens Ltd, publishers and booksellers, they could send millions of book tokens to children and young people reaching up to some 15 million which is one for nearly every child aged under eighteen in the country.
The children can then take their book token to a local bookseller and can use it to pick one of TEN exclusive, new and completely free books. Or, if they’d rather, they can use it to get £1 off any book or audio book costing over £2.99 at a participating bookshop or book club*